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Exit intent overlays

tobyurff 04-17-14

Exit intent overlays

I've seen quite a few sites experimenting with services like Bounce Exchange (http://bounceexchange.com/), Exit Monitor (http://exitmonitor.com/) or one of the free, open source alternatives (https://github.com/carlsednaoui/ouibounce). These services try to detect when a visitor is about to leave your site (usually the moment they move their mouse cursor out of the viewport of the browser in the direction of the address bar) and show an overlay in an effort to try to get visitors to stay, usually by offering some incentive (think voucher codes, free shipping, free online courses etc).

 

It's easy to get this type of format wrong and add an overlay that is both disruptive to the UX and spammy-looking. But if done right (hence, by offering added value) it can decrease the bounce rate on your landing pages.

Optimizely

Re: Exit intent overlays

Thanks for posting this. Have you used the free versions? If so, I'd love to hear about your experience with them.
Keith Lovgren

tobyurff 04-17-14
 

Re: Exit intent overlays

The only one of those that I've used on a live site is Exit Monitor. Their script is easy to integrate, works well and resulted in an uplift in conversions. Bounce Exchange are a full service provider (so, they'll build and design the overlays for your), Exit Monitor has a nice visual editor that helps if you're not a developer. The open source options will require a developer to work on the implementation, but seem relatively straight-forward too. 

Optimizely
richpage75 04-17-14
 

Re: Exit intent overlays

I've been using exit intent popups on my blog for several months now with great results - it boosted my opt-in rate up to 45%! I wrote a blog article all about the different tools that are are much cheaper than Bounce Exchange and Exitmonitor. Check it out:
http://rich-page.com/conversion-rate-tools/best-tools-to-skyrocket-your-website-subscribers-and-sale...
Get my free conversion rate optimization toolbox:
http://services.rich-page.com/toolbox-signup/

Re: Exit intent overlays

Thanks for this, Toby! 

Keith Lovgren

Re: Exit intent overlays

Thanks Rich. I'll check out the blog post today. I've heard good things about this tool but have never used to due too budget constraints.

Keith Lovgren

Alix 04-23-14
 

Re: Exit intent overlays

This is a really good idea - I'd previously been looking at displaying an overlay once a customer completed a search and was waiting for the next page to load but this is way better. Thanks for the contribution Toby.
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