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Is it possible to identify or filter by organic and paid traffic in an experiment?

Humberto_BL 3w ago

Is it possible to identify or filter by organic and paid traffic in an experiment?

 

I know Optimizely filters by the audience but can Optimizely filter by the channel they are coming from?

In other words, can Optimizely make that each user, depending on the channel they come from, get specific content?

Example.

Case 1:

A user who comes from a campaign channel, a Facebook advertisement, Optimizely detects the user comes from a campaign channel and shows him/her content accordingly.

Case 2:

Another user comes from an organic search in Google, Optimizely detects it and avoids showing campaign content instead. 

Re: Is it possible to identify or filter by organic and paid traffic in an experiment?

Hello Humberto,

If you are using an ad campaign audience condition then you will see a segment within the results page to filter your results per ad campaign that activated the experiment.

https://help.optimizely.com/Target_Your_Visitors/Audience_conditions%3A_Descriptions_and_examples#Ad...

If you aren't using an ad campaign however, and you still want to segment based on the campaigns or sources your visitors entered the experiment with, you can use our Custom Attributes feature to fire off events that will describe a visitor based on their behavior and these attributes will appear in your segmentation options.

https://help.optimizely.com/Target_Your_Visitors/Custom_Attributes%3A_Capture_visitor_data_through_t...

Optimizely

Re: Is it possible to identify or filter by organic and paid traffic in an experiment?

Hi @Humberto_BL ,

Echoing @mansoor-omar's comments...

1- If you are targeting an ad campaign in the click-throughs, you can create a Custom Audience that uses the built in "Ad Campaign" to target the users. "Ad Campaign" will be sticky, so it can target users who, say, entered on your homepage from a specific campaign and then present an experiment to them on a subsequent page, such as their Shopping Cart.

2- If you are not using an ad campaign but there is a campaign code of sorts (whatever URL parameter you use to identify campaigns), then you'll need a wee bit of code to make it work:

a- Query Parameters - enter the parameter and values that you want included in the experiment

b- Custom JavaScript - enter code that looks for sessionStorage or a cookie value that indicates they are in this experiment

c- In your experiment (both the A and the B), run code that creates the sessionStorage or cookie value that you indicated in "b"

With this in place, you will be able to target users who enter via a pre-defined list of conditions AND you will persist the experiment across all page hits.  If you want it to persist across sessions, use localStorage or a persistent cookie rather than sessionStorage or a session cookie.

 

--Jason Dahlin
Analytics and Testing Guru Smiley Happy


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