Measuring outcomes of two versions of a page: how?
I recently started an experiment for one of our website pages: https://www.hdi.nl/steun/doneren/ (it's in Dutch).
I changed the different donation amounts where in 1 version people get the choice between 5, 10 and 20 euros and in another version 5 - 15 or 30 euros. Within each version, there are two versions again: one with a checked box at 5 euro, the second one at 10/15 euro.
I want to find out if there is a version that stimulates people to donate more.
How do I track this? It's not really about the amount of clicks, more about the chosen donation amount in each variation. Who can help me with this? Thanks a lot!
Thanks for reaching out to the community! Please have a look at our knowledge base article about tracking Revenue, which I believe is what you are looking for.
Does that help?
EMEA | Amsterdam
You could attach an event to each of the checkboxes with a naming convention that would make sense for you, like "var_A_donation_5" or "var_B_donation_30" and then track in Optimizely how many of these events were submitted.
Here's a more in-depth article about Custom Events: https://help.optimizely.com/Track_Conversion_Goals/Custom_event_goals
Hope this helps. Cheers!