New Demand Gen Optimization eBook for B2B Marketers
Hello, Optiverse! I’m excited to share Optimizely’s newest eBook: a guide for B2B marketers to drive and meet their goals with testing and personalization. If initiatives like lead and demand generation apply to you, read on and share your feedback.
What's the eBook about?
In this resource, we tackle how optimizing your demand gen programs with testing and personalization will help you get the most engagement from every prospect and customer interaction, maximizing the ROI of your campaigns.
What will you learn?
- How to optimize the fundamentals of your demand gen engine for greater ROI with concepts like symmetric messaging
- The often-overlooked opportunities for delivering an improved customer experience, like lead data enrichment and progressive profiling
- How strategies like audience targeting and account-based marketing can fuel even greater pipeline and revenue growth
Download the guide and let us know what you think!
Content Marketing Manager, Optimizely