Surprising Result: Removed Directional Cue, Increased Conversions
We had a directional cue pointing toward our subscription button, and it was also a place to provide and additional piece of supporting copy.
We had first tested updates on the copy, which showed no real result. Since we were unable to see a result that way, we decided to test removing that directional cue.
And we were immensely surprised when it not only lifted conversions, it lifted them by 30%!
We loved this landing page that was very well designed, very aesthetically pleasing, but after this result, we're learning that there's so much more that we can test, and that pretty isn't always to our benefit.
What would be your thought on why removing the visual cue resulted in increased conversions?
Thanks so much for sharing!!!!
cofounder, Noble Creative.