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TIP: Black Friday HotFixing

adzeds 11-28-14

TIP: Black Friday HotFixing

All,

 

Just a tip for everyone today... Don't forget you can use Optimizely to implement quick hotfixes and push content on the fly this Black Friday.

 

Keep your analytics open on one screen and your Optimizely on another and optimize the parts of your site getting traffic at any given time, push in educational messages. Re-arrange content to push hot products etc!

 

Keep close connections to live chat and look to answer user questions on your pages!

David Shaw
Level 11

Amanda 12-01-14
 

Re: TIP: Black Friday HotFixing

Thanks for sharing this tip! The same applies for Cyber Monday (maybe even more so since users will be online)

Did you end up using any hotfixes yourself on Black Friday? We'd love to hear what worked for you and what you discovered!
Optimizely
adzeds 12-02-14
 

Re: TIP: Black Friday HotFixing

Yeah,

On Black Friday alone I implemented 9 HotFixes into our website to help squeeze out extra conversions!

Don't want to give too much away but we looked to highlight and promote content on our site that was performing well or seeing an increase in traffic
David Shaw
Level 11