If you missed Optimizely's most recent webinar on travel and entertainment, you're not out of luck. Optimizely just uploaded the webinar recording right here.
If you're not familiar, the webinar features Blue Acorn's Director of Optimization diving into the anatomy of T&E sites. He also gives out eight test ideas for increasing landing page conversion and optimizing T&E user experiences. After the webinar, you'll walk away with:
- An understanding of how travel and entertainment differ from retail
- Examples of Travel and Entertainment Personas
- How to analyze your funnel
- Keys to effective testing
- Eight test ideas
The webinar does an especially great job of explaining how the needs of travel and entertainment differ from retail and offers some easy personas for understanding your customers. So check out the webinar here.
