Top 3 Experimental Campaigns of 2014 (MID-YEAR REVIEW)
As an experimental marketer, I am frequently scouring the web (and everywhere else) to find amazing efforts that inspire.
These are fantastic! I love all of the marketing campaigns you listed, especially the interactive hair ad. This year, I enjoyed the "Ian up for whatever" ad Budweiser did for the Superbowl. I am intrigued by the concept of engaging a customer or person with a simple task and then totally blowing the experience out of the water.
Also enjoyed Jay Leno's pumpcast news. I realize that this is not marketing per se (and it turned out to be scripted), but I still like the idea of taking over experiences that people take for granted: a gas pump for example
I saw this Business Insider article on brilliant marketing stunts that put new startups on the map. It immediately made me think of this post. I wonder who the next company will be to pull off an epic marketing stunt?!?