Rich-text Reply

Top test of 2014

MatthewS 12-18-14

Top test of 2014

[ Edited ]

We tested the effect of drawing attention to social proof & customer feedback on our top selling product - the result was a 30% increase in revenue from search and a 10% increase in overall revenue. Definitely the ammo I need to increase the amount of customer driven feedback on our website.



Level 1

Amanda 12-18-14

Re: Top test of 2014

This is awesome! Would you be willing to share some screenshots of your variations? I'd love to see how you emphasized the social proof to draw more attention to it!

Also, what type of business do you have -- retail, etc.? I'm curious since some industries may be more impacted by social proof than others.