[Webinar] Prioritize Tests and Build an Expert Optimization Roadmap (with AdRoll)
As a strategic digital marketer, you know the mantra: “Always Be Testing.” But you don’t want to paralyze your team with data overload. How do you decide what to test first?
Join us for a webinar on testing frameworks, prioritization, and best practices, hosted by Optimizely's Strategic Optimization Consultant, Hudson Arnold, and AdRoll's Senior Marketing Strategist, Mike Norland.
Register to learn:
- How to prioritize high-impact tests and create an experiment roadmap
- Key performance indicators that will keep your team data-informed
- Case studies and real data from seasoned optimizers
- Tips for creating a testing culture in your organization