What podcasts inspire you to optimize?
Hi Optiverse members!
Who out there has caught the podcast bug? At Optimizely, we're big podcast listeners - I personally love how I'm constantly learning about new topics and trends outside of my day-to-day work.
So I'm curious - are there any podcasts that spark inspiration for you as an optimizer? Maybe something that helps you better understand your customer, an infusion of design-influenced thinking, or a trend in consumer behavior that really made you think?
This recent Planet Money podcast resurfaced the idea that we always need to tread carefully when examining the statistical significance of experiment results (thanks Stats Engine for making this easier!).
Content Marketing Manager, Optimizely
I am also a podcast addict (and have been for many years!). One podcast that always inspires me is NPR's Hidden Brain. Understanding the psychology and factors behind the human mind is very important to me in decisions on what and where to test.
Real-life case studies from marketers who are already deep in the marketing trenches - lots of tactical examples.
User experience and design - in depth and useful.
Duct Tape Marketing: http://www.ducttapemarketing.com/blog/category/pod
Broad range of marketing topics, targeted to small businesses, but generally useful tactics.
Marketing Over Coffee:
Latest news in the world of marketing - broad range of topics, but gets pretty detailed.
Revere.ai Monitor your Optimizely experiments
I love listening to Shopify podcasts.
They are very eCommerce oriented and full of insights (even if sometimes the business owners are rambling a bit :-) )
or alternatively https://soundcloud.com/shopify if like me you are listening a lot to Soundcloud.
Some podcasts are definitely worth checking.