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What podcasts inspire you to optimize?

ShanaR 01-27-16

What podcasts inspire you to optimize?

[ Edited ]

Hi Optiverse members!

 

Who out there has caught the podcast bug? At Optimizely, we're big podcast listeners - I personally love how I'm constantly learning about new topics and trends outside of my day-to-day work.

 

So I'm curious - are there any podcasts that spark inspiration for you as an optimizer? Maybe something that helps you better understand your customer, an infusion of design-influenced thinking, or a trend in consumer behavior that really made you think?

 

This recent Planet Money podcast resurfaced the idea that we always need to tread carefully when examining the statistical significance of experiment results (thanks Stats Engine for making this easier!). 

Shana Rusonis
Content Marketing Manager, Optimizely
shana@optimizely.com
Optimizely

kaliyana 01-28-16
 

Re: What podcasts inspire you to optimize?

I am also a podcast addict (and have been for many years!). One podcast that always inspires me is NPR's Hidden Brain. Understanding the psychology and factors behind the human mind is very important to me in decisions on what and where to test. 

Kaliyana
Level 2
ShanaR 01-28-16
 

Re: What podcasts inspire you to optimize?

Awesome, we'll have to check it out - thanks @kaliyana!
Shana Rusonis
Content Marketing Manager, Optimizely
shana@optimizely.com
Optimizely

Re: What podcasts inspire you to optimize?

I'm a podcast addict. I drive about two hours a day, so podcasts are a great way for me to learn during the long commute. Here are a few that are good inspiration:

ConversionCast: http://podcast.leadpages.net/
Real-life case studies from marketers who are already deep in the marketing trenches - lots of tactical examples.

Iterate: http://www.imore.com/iterate
User experience and design - in depth and useful.

Duct Tape Marketing: http://www.ducttapemarketing.com/blog/category/podcast/
Broad range of marketing topics, targeted to small businesses, but generally useful tactics.

Marketing Over Coffee:
Latest news in the world of marketing - broad range of topics, but gets pretty detailed.
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Vanessa

Revere.ai Monitor your Optimizely experiments

ShanaR 02-04-16
 

Re: What podcasts inspire you to optimize?

@chief_monkey These are wonderful, thank you for sharing!
Shana Rusonis
Content Marketing Manager, Optimizely
shana@optimizely.com
Optimizely

Re: What podcasts inspire you to optimize?

Forgot to add the link to that last one...

Marketing over Coffee: http://www.marketingovercoffee.com/

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Vanessa

Revere.ai Monitor your Optimizely experiments

sfabri 07-26-16
 

Re: What podcasts inspire you to optimize?

Hi !

I love listening to Shopify podcasts.
They are very eCommerce oriented and full of insights (even if sometimes the business owners are rambling a bit :-) )

https://www.shopify.com/podcasts/shopify-masters

or alternatively https://soundcloud.com/shopify if like me you are listening a lot to Soundcloud.

Some podcasts are definitely worth checking.
Level 1
ShanaR 07-26-16
 

Re: What podcasts inspire you to optimize?

@sfabri thanks for the suggestion! We'll have to check them out. We're big fans of Shopify's content!
Shana Rusonis
Content Marketing Manager, Optimizely
shana@optimizely.com
Optimizely