What to Do When Your A/B Test Doesn’t Win
Did you know that 1 in 7 A/B tests won't get a winning result?
Rather than throwing away your losing tests and hoping for better luck next time, you have a huge learning and research opportunity to improve your future A/B test ideas and get much better results.
To help ensure you succeed with your A/B tests and maximize your learnings from results, I’ve put together a handy checklist. Hopefully you will find it very useful.
I would love to hear your thoughts and whether you have tried any of methods I mention.
Just for some elements you'll never reach enough conversions in a set timeframe to have the right significance. We learned along the way that we then just don't test it at all.