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Why did optimizely change their landing page

AliAbdulla 08-25-16

Why did optimizely change their landing page

[ Edited ]

A few years ago, optimizely's own landing page was an interactive search demo.

 

Now, they have fairly average, email generation homepage. To me this seems like a worse move because it doesn't showcase their software differentiation. 

 

Any thoughts on why they switched? Is the reasoning documented on their blog?