A/B Split test Postage
I have been asked to setup an A/B split test on the rate of shipping. We have a magento enterprise website and I know how to change the shipping rates but I don't know how I would go about setting up this test. The shipping rates are taken from an excel spreadsheet uploaded into magento but how do I setup the test so that some customers are offered free shipping or a different postage price instead?
Is this possible to do through optimizely? Any help is greatly appreciated?
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Without your IT / developers you will not make you way through this problem...sorry to say that.
"the essence of the creative act is to see the familiar as strange." (anonymous)
Optimizely is a frontend solution, so your key challenge will be finding a way to change the real shipping rates (and not just the appearence of them) from the frontend.
The most simple version would probably be introducing a banner or some other form of advertisement with a free shipping (or reduced shipping) coupon code into your variations. Then in your admin, you are just setting up that coupon code to the discount you want. Obviously this is not the exact experience you are going for, but it could still provide insight into your user's shipping preferences.
Also, I believe the shipping calculations for Magento are typically done in a php template, so you might be able to rig up a redirect test where B visitors are being served an entirely different template with the different shipping rules.
Keep in mind, though, that all of this is just brainstorming, and you will definitely need to discuss budget and approach with your team to find the best solution for you