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Audience Targeting -

peterjkelly 12-15-16

Audience Targeting -

 

Hi

 

I've a website which by it's nature will always convert better on mobile than desktop.

 

I'm running an A/B with an greater phone CTA on mobile only - so I'm interested in testing on mobile only; mainly to see if this reduces submited leads.

 

My questions is - when selecting a mobile only audience doe this mean :-

 

1 - Only mobile users are potential diveted to the B page, but all desktop users see the A page and conversion for deskop and mobile are recorded in the results; or

2 -Deskop users are completly omited from the results.

 

I expect and hope 2 is how it works; as otherwise my results are pretting meaningless. I'm just looking for confirmation.

 

regards

Peter

regards

Peter

 

RyanC 12-15-16
 

Re: Audience Targeting -

Basically it is 2 -Deskop users are completly omited from the results.

If you are running an experiment with a 50/50 split, the split occurs on the audience .... hence in your case 50 mobile users see the original, and 50 see the variation.
Ryan
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The best solution is the simplest.
Experimentation Hero

Re: Audience Targeting -

Deskop users are completly omited from the results.
SEO and CRO Specialist
JasonDahlin 12-19-16
 

Re: Audience Targeting -

It would be more accurate to say "desktop users are omitted from the experiment".

(omitting them from the results *could* mean that they saw the experiment but are not counted in the results).

--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero
peterjkelly 12-23-16
 

Re: Audience Targeting -

 

 

Thanks for the replys; this is what is had expected and was born our in my results.

 

 

regards

Peter