Can I let a Winning Variation running indefinitely?

[#1]

Hi

I understand that Optimizely works like a patch (Variation)  that I put on top of my original page. Once I have a winning variation I remove the patch (end the test) and implement the winning variation.

What happens if instead of implementing the winning variation, I decide to keep the Optimizely Test running indefinitely with 100% of traffic allocated to the winning variation? Does it compromises  my site performance?  Since I will have a constant high traffic going through Optimizely  I'll end up paying more? 

Thanks

[#2 · Accepted solution]

You'll end up paying more but strictly in terms of testing and allocating the 100% of your traffic to that page it will work!

[#3 · Accepted solution]

The visitors seeing the "patch" will still count towards your monthly user limit, so if you have more visitors than your monthly limit you may end up paying for overages.