Can I let a Winning Variation running indefinitely?
I understand that Optimizely works like a patch (Variation) that I put on top of my original page. Once I have a winning variation I remove the patch (end the test) and implement the winning variation.
What happens if instead of implementing the winning variation, I decide to keep the Optimizely Test running indefinitely with 100% of traffic allocated to the winning variation? Does it compromises my site performance? Since I will have a constant high traffic going through Optimizely I'll end up paying more?
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