Can I measure website performance as an benchmark , but website didn't have any Analytics, or any ki
I just started working in my new company and we need to write down all possible benchmarks to see where I started and what did I improve after some time. But the problem is that they didn't have analytics or anything. So is it possible just to do some kind of measurements, any kind of measurements just as a starting point and after I'll connect analytics . Maybe just a bounce rate or I don't know what? Do you maybe have some suggestion.
You could set up an experiment with just an Original that doesn't make any changes. Set up your goals that you care about and run the experiment. The results for this experiment would be a good measurement for starting conversion rates.
After that, you could set up an A/B test to see how your variations may affect the conversion rates on your page.