Can I track total conversions instead of unique conversions?
I am using Optimizely but cannot find a way to display total results instead of uniques. I found a post in the community where it is possible for mobile experiments, but not for desktop experiments.
Thanks in advance,
The way I do this is by sending an event to Google Analytics every time the goal is reached, because GA does not de-duplicate events. You can couple this with Optimizely's Google Analytics integration to tie events with variations, or you can just add variation data to the event itself.
For example, if I want to track clicks on a button without de-duplication, I'd add this to the experiment code:
More about the Google event function: https://developers.google.com/analytics/devguides/collection/analyticsjs/events
It's not ideal, but there's no built-in method to do this in Optimizely (that I'm aware of).