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Can I track total conversions instead of unique conversions?

StyleLounge 02-23-15

Can I track total conversions instead of unique conversions?

Hi there,

I am using Optimizely but cannot find a way to display total results instead of uniques. I found a post in the community where it is possible for mobile experiments, but not for desktop experiments.

 

Thanks in advance,

 

Johannes

greg 02-24-15
 

Re: Can I track total conversions instead of unique conversions?

The way I do this is by sending an event to Google Analytics every time the goal is reached, because GA does not de-duplicate events. You can couple this with Optimizely's Google Analytics integration to tie events with variations, or you can just add variation data to the event itself.

 

For example, if I want to track clicks on a button without de-duplication, I'd add this to the experiment code:

 

$("#myButton").click(function(){window.ga('send','event','experiment1','variation1','click myButton');});

 

More about the Google event function: https://developers.google.com/analytics/devguides/collection/analyticsjs/events

 

It's not ideal, but there's no built-in method to do this in Optimizely (that I'm aware of).

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