Completed Order Goal - Underreporting
We've been using Optimizely for almost a year and up until last week we've been tracking completed orders using the completed order pixel as a goal for multiple variation tests with no problems.
Just this week we started running into a problem where completed orders recorded in Optimizely are far under completed orders on the site. We are currently running 3 tests on different steps of our purchase funnel with 100% allocation of visitors.
Any help to identify why completed orders are being undercounted in these test would be great!
How have you QAed this thus far? Have you ensured that all goals are properly triggering?
Here is an article that details how you can do that:
Additionally, is the experiment live on every page of the funnel or is it perhaps failing a targeting condition? Have you pushed the Optimizely log to find out?
Looking forward to your reply.