Count of clicks
I have been using Optimizely for quite a while now and I am still unsure if all clicks are counted the right way.
Example: User enters site A (test landingpage) and clicks on link B -> User gets to site B, but is not satisfied and goes back to site A -> User clicks on link C and gets to site C.
Here is my question: will both clicks (link B and C) be tracked? And if so is there a difference if I don't track "clicks" but "pageviews"?
Solved! Go to Solution.
Depending on how you have your goal setup, it's important to anchor around the idea that optimizely measures conversions by default as "visitor based conversions". This means that each goal essentially has one conversion per visitor to the test. So in this scenario:
1) Engagement: 1
2) Link B Clicks: 1
3) Link C Clicks: 1
4) Any Link Clicks: 1
There is a way you can do a running count of them if you want with custom goals and custom code. Check out the docs below and post again if you have any futher questions!
There is no difference for pageviews either, but pageviews across domains can get tricky if the client doesn't have third party cookies enabled. It's probably safest / soundest to use click goals in that scenario.
The top 3-4 paragraphs of the second link above will help you name the goals in such a way they make more sense to anyone who might be looking at the reporting dash.
one last question regarding the scenario above: if the users enters the test, clicks on link b, goes to page b, goes back on the landingpage and clicks again on link b. Will Optimizely count the click twice? As far as I got it it doesn't, does it?