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Count of clicks

joe_dorna 04-30-15
Accepted Solution

Count of clicks

[ Edited ]

Hi,

 

I have been using Optimizely for quite a while now and I am still unsure if all clicks are counted the right way. 

 

Example: User enters site A (test landingpage) and clicks on link B -> User gets to site B, but is not satisfied and goes back to site A -> User clicks on link C and gets to site C.

 

Here is my question: will both clicks (link B and C) be tracked? And if so is there a difference if I don't track "clicks" but "pageviews"?

 

Best regards,

Joern  

 

 

 

 

 

 

tomfuertes 04-30-15
 

Re: Count of clicks

Hey Joe,

Depending on how you have your goal setup, it's important to anchor around the idea that optimizely measures conversions by default as "visitor based conversions". This means that each goal essentially has one conversion per visitor to the test. So in this scenario:

1) Engagement: 1
2) Link B Clicks: 1
3) Link C Clicks: 1
4) Any Link Clicks: 1

There is a way you can do a running count of them if you want with custom goals and custom code. Check out the docs below and post again if you have any futher questions!

https://help.optimizely.com/hc/en-us/articles/200039915-Goals-Measure-the-success-of-your-experiment

http://clearhead.me/post/107517912330/friendly-psa-using-optimizely-multi-goals

https://help.optimizely.com/hc/en-us/articles/200039905-Click-goals

https://help.optimizely.com/hc/en-us/articles/200039925-Custom-event-goals

-Tom
____
- Tom Fuertes | CTO @ CROmetrics / LinkedIn
"Most Impactful Use of Personalization" and "Experience of the Year" Optie award winner.


tomfuertes 04-30-15
 

Re: Count of clicks

Quick addendum to a part I missed from your original question:

There is no difference for pageviews either, but pageviews across domains can get tricky if the client doesn't have third party cookies enabled. It's probably safest / soundest to use click goals in that scenario.

The top 3-4 paragraphs of the second link above will help you name the goals in such a way they make more sense to anyone who might be looking at the reporting dash.

Best!
-Tom
____
- Tom Fuertes | CTO @ CROmetrics / LinkedIn
"Most Impactful Use of Personalization" and "Experience of the Year" Optie award winner.


joe_dorna 04-30-15
 

Re: Count of clicks

Hey Tom,

thank you very much for your answer I will read across it and try to solve the problem! Smiley Happy

Best regards,
Joern
joe_dorna 04-30-15
 

Re: Count of clicks

Hey Tom,

one last question regarding the scenario above: if the users enters the test, clicks on link b, goes to page b, goes back on the landingpage and clicks again on link b. Will Optimizely count the click twice? As far as I got it it doesn't, does it?

Best regards,
Joern
tomfuertes 04-30-15
 

Re: Count of clicks

Correct - Unless you custom code them via the "anonymous:true" syntax shown in the clearhead.me post above, every goal is single visitor conversion so you're only counted as one conversion / visitor regardless of how many times you complete the measured action. -Tom
____
- Tom Fuertes | CTO @ CROmetrics / LinkedIn
"Most Impactful Use of Personalization" and "Experience of the Year" Optie award winner.