Definition of engagement
I've been trying to find a definition of engagement.
Even the very-useful
is slightly ambiguous.
"Engagement is the percentage of visitors who clicked any link or submitted any form while viewing a page on which this experiment was running."
I'm assuming that the word 'link' is significant and that in the mobile context touching to scroll would not count as engagement.
Is that correct, please?
Even is I am correct, I think it would be useful to be explicit that scrolling (on any device) does not count as engagement in Optimizely experiments. In other contexts scrolling might indeed be considered as a sign of engagement.
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- Tom Fuertes | CTO @ CROmetrics / LinkedIn
"Most Impactful Use of Personalization" and "Experience of the Year" Optie award winner.