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Do page view goals only count users who navigate from the pages in test?

BLRMarketing 12-16-14
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Do page view goals only count users who navigate from the pages in test?

Hello, 

 

Does anyone know if page view goals only apply to users who navigated to the landing page in the goal from a page that an experiment is running on?

 

My company has one standard URL for all of our free trial landing pages. Each page is differentiated by a unique query parametor. That query parametor is then carried over to each individual thank you page. 

 

For example, the landing page we targeted as a substring match is listed below, with the unique query parametor in red text. 

https://safety.blr.com/trial_v2/signup.aspx?layoutID=74

 

The thank you page would then be: 

https://safety.blr.com/trial_v2/SignUp_OrderPCI_2a.aspx?layoutID=74&productCode=SFTYBLR

 

Our URL goal is set up as the below simple match. 

https://safety.blr.com/trial_v2/SignUp_OrderPCI_2a.aspx

 

I am concerned that because its a simple match, it is going to pull in and analyse traffic going to other landing pages and skew the results of the test.

 

Would the URL goal count the results from say the below landing page (which also has optimizely code), even though the traffic coming from it did not orignate from the URL in the experiment? 

 

 https://safety.blr.com/trial_v2/SignUp_OrderPCI_2a.aspx?layoutID=70&productCode=SFTYBLR

 

 Thanks in advance for your help! 

MJBeisch 12-16-14
 

Re: Do page view goals only count users who navigate from the pages in test?

Goal data for an experiment is only reported for visitors that have been placed into that experiment. If a visitor lands on your thank you page but was not part of the experiment in question, then their pageview would not count. This allows goals set up like you describe (with broader URL targeting) to be reusable across experiments. The key is to make sure that your experiment's URL targeting and audiences are set up tightly.
Matt Beischel - E-Commerce Optimization Specialist CohereOne

Level 2
Amanda 12-16-14
 

Re: Do page view goals only count users who navigate from the pages in test?

Hey there @BLRMarketing , 

 

@MJBeisch is exactly right. 

 

You set your experiment audience such that *only* visitors who arrive at your landing page with query string parameter ?layoutID=74 will be included in your experiment. If the layoutID is anything other than 74, the visitor will not be included in the experiment and will not trigger any subsequent goals. 

 

Your pageview goal will only count as a conversion if the visitor first passed through the landing page with layoutID=74. 

 

Does this help clear things up for you? Let us know if you have additional questions, we are happy to help. 

Optimizely

Re: Do page view goals only count users who navigate from the pages in test?

@MJBeish & @Amanda

Yes, this definitely helps. Thanks so much for both of your help! Smiley Happy