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Do you setup separate projects per language on a multi-language website?

LonnekeSpinhof 03-15-16

Do you setup separate projects per language on a multi-language website?

I am setting up an account for a multi-language website and am wondering what the best set-up will be. Is it best to create a project and thus code snippet per language www.mysite.com/eng and www.mysite.com/fr or do you set up only one project and make separate experiments?

JDahlinANF 03-15-16
 

Re: Do you setup separate projects per language on a multi-language website?

Will most of your tests be site-wide or will they be langauge specific?

Does your site easily support different look and feel for each region? (is your team built to support different websites per region)

If a site-wide experiment is a winner over-all but flat or slightly negative in one region, will you roll it out globally?

Are you comfortable enough with URL targeting to segment your experiments effecively?

Do you have another analytics tool that you will use to consolidate the experiments from different languages so you can determine an overall impact?

 

IMO, one project per "code base".  This gives the best flexibility and re-usability.  But you should consider your team's abilty to support the system in either configuraiton.  If your site is identical other than language, use one Optimizely project for all languages and make language available as a segment that you can use when you want to see the results broken down by language.

 

With this setup, you will be able to easily test design-type things globally (remove widget, move widget, etc.) and language specific items discretely (using URL targeting to focus on the specific language you are optimizing).  If you are wanting to test a text change across a variety of languages (e.g., "Learn More" vs "Get Started") you could run it as a multi-page experiment (each page being a different language) or as a single-page experiment and write "language aware" javascript conditionals for your variation's code (If French, use this text.  If Mandarin, use this text.  etc.)