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Does the engagement goal track only clicks?

rburck 05-16-16
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Does the engagement goal track only clicks?

[ Edited ]

So does the engagement goal track only clicks? For instance, we have a landing page that has a short form to fill out:

  • When the user clicks in the first field I assume that this gets tracked as engagement, yes?
  • But what if the user then uses the [Tab] key to move from field to field, are those also tracked as engagement?
  • Or does the user actually have to "click" in each field of the form in order to track multiple engagements for that LP?
  • OR - does engegement only track one click per session???

Thanks!

 

R-

 

"Any plan no matter how poorly conceived, if boldly executed, is better than inaction."
~ Unknown ~
Level 2

JasonDahlin 05-17-16
 

Re: Does the engagement goal track only clicks?

[ Edited ]

@rburck - Option C.

 

Engagement only tracks the first answers one question "did the user engage with the page".  they determine this by tracking only the first "click" on the page (as an indicator that the user did *something* on the page - though mouse-wheel up and down do not count as engagement, neither does pressing [Tab] or typing).

 

Though it is true that most people do click on a page there are some cases where they might not - such as a well designed form where the focus is already in the first field and the user can tab through form fields and press [Enter] to submit the form.  For this scenario, Optimizely does not record Engagement.  But this is probably a rare event.

--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero
rburck 05-17-16
 

Re: Does the engagement goal track only clicks?

Thanks Jason!
"Any plan no matter how poorly conceived, if boldly executed, is better than inaction."
~ Unknown ~
Level 2
cdstreet 08-03-16
 

Re: Does the engagement goal track only clicks?

[ Edited ]

@JasonDahlin

--

I realize that mouse wheel up and down dosen't count for the Engagment goal on desktop (per the last response), but how about a tap to scroll on mobile? If a user taps the screen to scroll down on a mobile device does that count as engegement? If not, what's the best way to measure if user scrolled down on a mobile webpage? 

 

Thanks for the help! Loving this tool. 

Level 1