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Engagement

ScottWalter 02-12-15

Engagement

Does engagement include only those on a specific page or for the whole visitor session?

 

Brian_Abad 02-12-15
 

Re: Engagement

Hey Scott,

Engagement is a measure of how many *unique* visitors had clicked anywhere on a page encompassed by the experiment's URL Targeting.

Thanks!
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Brian Abad
Manager, Technical Support
Customer Success
Optimizely
tomfuertes 02-13-15
 

Re: Engagement

Optimizely is visitor based conversion, so the engagement numerator is "any visitors who clicked ever" and the denominator is "any visitor who viewed a page where the experiment was targeted".
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- Tom Fuertes | CTO @ CROmetrics / LinkedIn
"Most Impactful Use of Personalization" and "Experience of the Year" Optie award winner.