Rich-text Reply

Excluding pages that are goals of experiment.. will Optimizely still track properly?

mkstvnsn 10-10-16

Excluding pages that are goals of experiment.. will Optimizely still track properly?

We are testing a popup ad that has multiple goals along a funnel. I do not want the popup to show on any of the goal pages. If I disable them in URL targeting, will Optimizely still track results properly? This is what it looks like: Home page - Show ad Goal 1 - Sign up page - exclude from experiment (do not show ad) Goal 2 - Success page - exclude from experiment (do not show ad)
Level 2

CouchPsycho 10-10-16
 

Re: Excluding pages that are goals of experiment.. will Optimizely still track properly?

Hi,

when setting up a goal, have a look at the advanced section. There you can set "Goal Targeting" to "Use experiment targeting conditions" or "Specify custom pages on which to track this goal". This allows you to set goal targeting on pages which are not part of the general targeting.

Have a look at:
https://help.optimizely.com/Measure_success%3A_Track_visitor_behaviors/Click_goals_in_Optimizely_Cla...

Kind regards

Michael



"the essence of the creative act is to see the familiar as strange." (anonymous)
JasonDahlin 10-11-16
 

Re: Excluding pages that are goals of experiment.. will Optimizely still track properly?

[ Edited ]

Hi @mkstvnsn,

Short Answer:

Yes - you can exclude your goal pages from your experiment's URL targeting and the goals will still track for that experiment.  From your description, your experiment's URL targeting should be *only* the homepage.

 

Explanation:

Your URL targeting for the experiment should include *only* the URLs where you want the site's behavior to change from typical - the pages where you are experimenting (or running a campaign).

 

Goal pages are rarely part of an experiment.

 

A typical experiment may be to show an ad on a landing page, rearrange items on a homepage, change the color of your Add To Cart button, etc.  In none of these instances should your "Thank You" page be part of the experiment. 

 

As long as you have added the "Thank You Page" goal to the experiment, Optimizely will associate the goal with the user's experiment:variation combination.

 

If you are running an experiment on the Thank You page which happens to also be a goal, like, maybe you are trying to get more email subscriptions from the thank you page, then you would probably not want to bother associating the "Thank You Page" goal with the experiment and instead add the "Email Subscribe" goal instead.

--Jason Dahlin
Analytics and Testing Guru Smiley Happy
Experimentation Hero