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Facebook Instant Articles A/B Testing

mattrobbux 09-08-16

Facebook Instant Articles A/B Testing

Hi,

 

I was interested to know if it possible to carry out A/B tests on Facebook instant articles using Optimizely?

 

Thanks

Matt

mattrobbux
MartijnSch 09-08-16
 

Re: Facebook Instant Articles A/B Testing

Hi Matt,

It isn't, for now you're not able to change the HTML on how these pages look like and also additional JS scripts are not able to load. That's why it is harder to load anything onto some pages. I wish it was, luckily Google AMP is able to start testing, although nog with Optimizely.

Martijn.
mattrobbux 09-09-16
 

Re: Facebook Instant Articles A/B Testing

Hi Martijn,

Thanks for the heads up. I thought it was a long shot but had to ask the question. Good to know that AMP is able to start testing even if we cant use Optimizely.

Best
Matt
mattrobbux
mattrobbux 09-12-16
 

Re: Facebook Instant Articles A/B Testing

Hi Martijn,

 

Quick question regarding testing on AMP? You said not with Optimizely. How would we go about A/B testing on AMP then?

 

Thanks a lot

Matt

mattrobbux
MartijnSch 09-13-16
 

Re: Facebook Instant Articles A/B Testing

Hi,

 

So within AMP you can set up an AMP Experiment, it needs to be implemented within the code of AMP so it's a bit more complicated then a regular set-up with Optimizely. More information on this can be found here: https://www.ampproject.org/docs/reference/extended/amp-experiment.html

Martijn.

mattrobbux 09-13-16
 

Re: Facebook Instant Articles A/B Testing

Perfect, thanks Martijn.

Will have a look at the link you sent across.

Best
Matt
mattrobbux