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Facebook clicks tracked?

hkim 07-28-16

Facebook clicks tracked?

Does Optimizely track the number of clicks we get from our Facebook posts? Majority of our traffic comes from our Facebook page, and not so much from organic search. Is it possible to track how many of the clicks come from our Facebook? Please advise. 

Level 1

Lyndsey 07-29-16

Re: Facebook clicks tracked?

You can create a specific audience that tracks visitors from Facebook using the "traffic source" audience condition:


Enabling that audience for segmentation will allow you to track those visitors as they navigate through the site and even other experiments, as well as segment your results by that specific dimension. Here is more information on segmentation:

Technical Support Engineer