Rich-text Reply

Filter audience by Adwords Ad Group

fredsholms 01-07-16

Filter audience by Adwords Ad Group

[ Edited ]

Dear optiverse community, 

 

I am trying to define an audience via Adwords adgroup.

 

We are using auto-tagging in adwords.

 

What query parameter should be used to segment that?

 

I cannot find the answer in the articles covering this:

https://help.optimizely.com/hc/en-us/articles/201876450

https://help.optimizely.com/hc/en-us/articles/201231534

 

These cover UTM_SOURCE and other basic tags - not any of the additional tags which auto-tagging provides. 

 

thanks!!

JDahlinANF 01-07-16
 

Re: Filter audience by Adwords Ad Group

What do the Query String params look like when the user hits your site?

 

 

You can build an audience for "Query Parameters" --> "matches" --> etc.

Once set up, you can use this to target only pages that contain URLs that match those parameters.