Filter audience by Adwords Ad Group
Dear optiverse community,
I am trying to define an audience via Adwords adgroup.
We are using auto-tagging in adwords.
What query parameter should be used to segment that?
I cannot find the answer in the articles covering this:
These cover UTM_SOURCE and other basic tags - not any of the additional tags which auto-tagging provides.
What do the Query String params look like when the user hits your site?
You can build an audience for "Query Parameters" --> "matches" --> etc.
Once set up, you can use this to target only pages that contain URLs that match those parameters.