Google Analytics Custom Dimensions
Our team is wondering about Optimizely / Google Analytics integration and how GA allocates users and sessions when a visitor interacts with multiple experiments in succession.
For example, if we have an experiment on our homepage and then another test on our pricing page.
If a visitor becomes part of both tests in the same GA session, does GA label the visitor as a user and/or sessions for each experiment when using Custom Dimensions?
So, for example, in a custom GA report, is a user counted for each experiment they're part or only 1 per session?
to avoid the problems you mentioned you will have to use different custom dimensions for experiments which run at the same time.
From my experience: I have blocked 5 custom dimensions in our universal analytics configuration. I use them only when really necessary and i have to take care of using them only once at the same time. Reuse is allowed but i will always have to inform our analytics team in which period which custom dimension was used in which context.
"the essence of the creative act is to see the familiar as strange." (anonymous)