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Have 60 seconds? Clarissa explains how you can connect Optimizely with the marketing tools you're already using.

Amanda 04-19-15

Have 60 seconds? Clarissa explains how you can connect Optimizely with the marketing tools you're already using.

[ Edited ]

Welcome to One Minute Mondays, because on Monday, you only have one minute.

 

Each Monday, we’ll post an education-packed tip presented by one of our very own employees. Learn something new, connect with the Optimizely team, and get inspired --- all in 60 seconds!

 

This week, Clarissa, Optimizely's Partnership Manager, shares tips on how you can view all of Optimizely's out of the box integrations. 

Read more information on the integrations tab here: https://help.optimizely.com/hc/en-us/articles/203729580-Introduction-to-Optimizely-Integrations

 

Check out all the previous One Minute Monday segments here. You can also click the subscribe button here, and a 60 second tip will be delivered to your inbox every Monday. 

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sam132 04-22-15
 

Re: Have 60 seconds? Clarissa explains how you can connect Optimizely with the marketing tools you'r

Hey Optimizely,

Do you integrate with Workbooks.com or any other CRM?

A CRM integration would allow us to see right the way through our sales funnel all the way to seeing which test brings us the greatest revenue increase (since our CRM integrates with our accounting platform). Rather than just which test gives more leads.

We would then also be able to run reports throughout the sales funnel to see detailed insights into each test - For example which test variable brought us more enterprise size leads ect.

Apologies if this is already available/an option for enterprise customers.

Many thanks,

Sam
Always looking to connect with optimisation experts, connect at: https://uk.linkedin.com/in/samueljefferies
Level 2
Clarissa 04-27-15
 

Re: Have 60 seconds? Clarissa explains how you can connect Optimizely with the marketing tools you'r

[ Edited ]

Hi @sam132 , we don't have an out-of-the-box integration with Workbooks.com, but we do have an integration with Salesforce.com via Bizible. Just like you described, the integration allows you to see which variation of an experiment a specific contact saw, so you can track which variation resulted in the most revenue. More information on this integration can be found at https://www.optimizely.com/partners/technology/bizible. If you have any other questions, feel free to reach out to us directly at techpartners@optimizely.com!

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