Have 60 seconds? Learn how Heather Watkins creates personalized event promotions.
Welcome to One Minute Mondays, because on Monday, you only have one minute.
Each Monday, we’ll post an education-packed tip presented by one of our very own employees. Learn something new, connect with the Optimizely team, and get inspired --- all in 60 seconds!
This week, Heather Watkins, Optimizely's Director of Customer Marketing, advises on how to promote events and campaigns -- all without the help of Developers
We are doing the same at Hotwire
We have 3 experiments ready for our sales.
1) Update Home page picture
2) Have a "sales" badge on our results page
3) Have a promotion banner on our results page
Whenever our marketing team wants to run a promotion on the website we just have to upload new images in the experiments. QA takes a look at it and I can start the promotion anytime!