Rich-text Reply

Have 60 seconds? Take 1 minute to learn about mobile visitors

Amanda 11-17-14

Have 60 seconds? Take 1 minute to learn about mobile visitors

[ Edited ]

Welcome to One Minute Mondays, because on Monday, you only have one minute.

 

Each Monday, we’ll post an education-packed tip presented by one of our very own employees. Learn something new, connect with the Optimizely team, and get inspired --- all in 60 seconds!


This week, Cara, one of our expert Content Marketers, advises on mobile users vs. desktop users.

Optimizely

JohnH 11-17-14
 

Re: Have 60 seconds? Take 1 minute to learn about mobile visitors

Thanks for this. Cara (or anyone else in the Optiverse), can you share some thoughts on where one could learn more about the behaviors of a mobile user? Are there any blogs, studies, articles etc. that you could suggest?
Level 2
Cara 11-18-14
 

Re: Have 60 seconds? Take 1 minute to learn about mobile visitors

Hi John,

 

Good question. Yes, I can suggest a few.

  • In this infographic, we break down components of optimized mobile user experiences.
  • The Nielson Normon group did a great study recently about user behavior across channels.
  • Google has some older but still relevant data about how consumers use different devices together. 
  • We hosted a Q&A with Kahuna, a mobile marketing automation platform about cross-device marketing strategies.

Hope this is helpful. What studies have other people seen?

 

 

Optimizely