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How do I show conversion rates in a funnel in addition to overall conversion rate?

mkstvnsn 10-27-16

How do I show conversion rates in a funnel in addition to overall conversion rate?

By default, Optimizely shows overall conversion rates from the top of the funnel for multi-page experiments. 

 

Is there a way I can also show conversion rates in a funnel? E.g, I want to show the conversion rate from Step 2 -> Step 3 in addition to the standard Step 1 -> Step 3. 

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robertchan 10-28-16
 

Re: How do I show conversion rates in a funnel in addition to overall conversion rate?

My approach is to typically add custom classes to elements I'm tracking. One of the classes I add identifies a single element (e.g. #product-a, #product-b, etc.). Now, let's say product a and b are part of some global conversion, I'll also add a second class to each product (e.g. #total-product-clicks). In this way, I'm able to get metrics for overall clicks as well as individual clicks. You can likely use something similar to track conversions across your funnel.
Robert Chan

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juliofarfan 10-28-16
 

Re: How do I show conversion rates in a funnel in addition to overall conversion rate?

The way we do it is by adding each page of the funnel as a goal and taking the UV at the starting point of the funnel. this way you can calculate steps conversion similar to GA