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I'm getting a lot of strange values in Google Analytics that say "optimizely" in them...

ATBridgeman 09-28-16

I'm getting a lot of strange values in Google Analytics that say "optimizely" in them...

Our Google Analytics data has been a little messy for a while, and looking at the landing pages, I think something I did with Optimizely is the reason. Here's an example of what I've been getting... is there a reason this happens?

 

Example: 

AllisonR 09-29-16
 

Re: I'm getting a lot of strange values in Google Analytics that say "optimizely" in them.

Hi there,

 

The query parameters on the URL you indicated are those that are appended to your URL when it is loaded in the Editor. It looks like perhaps each time you or your colleagues load your site in the Optimizely Editor this pageview is being tracked in Google Analytics. 

 

Are you able to filter these pageviews out of your GA reports? Hope this helps clear things up!

Allison
Sr. Technical Support Engineer
Optimizely | EMEA
Optimizely