Increased Google Analytics sampling from Integrating into Optimizely?
For the first time since adopting Optimizely as an A/B testing solution, we're running 5 concurrent experiments on one site.
The traffic allocation is nearly 100%.
Coincidentally, we're seeing a sudden increase in the number of session recorded by Google Analytics.
So, the question is...
Does integrating an experiment with Google Analytics increase the sample rate on a site?
Manager of Site Optimization
'The single biggest problem with communication is the illusion that it has taken place.' - George Bernard Shaw
Adding more Optimizely experiments to Google Analytics shouldn't increase the session counts. Especially for your site overall!
One question - are you using a different Google Analytics custom dimension number for each project? If not, you might see some strange overlaps and traffic numbers.