Integrating Optimizely with your own Analytics/tracking tools?
When you run experiments, the traffic redirects to Optimizely's pages/site....will they be passing on that information to our main tracking platform (Google Analytics) as well as DART (media tracking pixels), google URL strings?
Just want to make sure we're not messing with our analytics & tracking....
Thanks in advance for your help!
I've never heard of anyone redirecting their traffic to Optimizely's site.
Typically, you use Optimiaely to modify your existing pages or to redirect to a different page on your site. You would not redirect a user to an Optimizely page.
All traffic going to these tests will be wthin our own site and tracked in our own analytics is what you're saying?
"so that's not the case?"
He was probably referring to the snippet. The snippet is a <script> reference that points to the Optimizely library which lives on Optimizely's CDN network.
"All traffic going to these tests will be wthin our own site and tracked in our own analytics":
Your pages load the library and are then manipulated by whatever experiment(s) the user qualifies for.
Whatever tracking you already have in place for page views, event tracking, etc. will still happen, though if you have any event tracking you may need to verify your tagging still works after manipulating the page.
e.g., if you have a button on the page that you track, and you move it from one area to another, the CSS selector for that button may have changed so your analytics tagging team will need to verify that the element still tracks correctly in your in-house analytics tool.
Separately, Optimizely allows you to set up a variety of goals so you can use their tool to measure progress towards goals (product views, page views, conversion funnel, orders, etc.).