Linking with Google Analytics Goal
We have a goal setup in Google Analytics to see how many people hit our Order Complete page to track conversion percentages. Is there a way to track which variation actually hit that goal? So if I'm tracking an orange button and a green button I don't just want to know which one converted them to the next step (the button is on a product), I want to know if people clicking on the orange or green button ultimagely convert to paying customers.
There's at least 2 things you could do here:
- Set up an equivalent goal in Optimizely for your experiment
- Integrate the experiment with your Google Analytics
For number 1, just set up a pageview goal that tracks pageviews to your Order Complete page. This is a very common goal to use on e-commerce sites. In fact, I usually take it a step further and have pageview goals for each page in the conversion process (cart, checkout, summary) so that I can compare dropoff between variations.
For number 2, here is the knowledge base article on how to integrate Optimizely with GA:
There's some implementation differences depending on whether you use Universal or Classic GA. Also keep in mind that once you have enabled analytics integration for an experiment it can take up to 24 hours for GA to get the data, so you may not be able to set up the GA custom segments for your variations right away.
You can then head to the Audience > Custom > Custom Variables
section, find your test and drill down to that goal to see which is performing best.