Measuring Bounce Rate
new to Optimizely and need to test a few different landing pages. One KPI i would like to measure is the bounce rate, is this do-able thru Optmizely?
There currently is no concrete way to track bounce rate with Optimizely. It's the most upvoted product feature request on Optiverse. Follow that link for a rather detailed conversation on teh topic.
Quick reference, there are a few workarounds:
- The "Engagement" goal is default for any new experiment. This goal tracks if a user clicked on anything on the page at all. You can use this as sort of an "inverse" to bounce rate, though it's not a perfect 1-to-1 correlation.
- Integrate Google Analytics with your project/experiment, and track bounce rate through that. Instructions on GA integration here:
- GA Classic - https://help.optimizely.com/hc/en-us/articles/203928738
- GA Universal - https://help.optimizely.com/hc/en-us/articles/200039995