Rich-text Reply

Measuring Bounce Rate

agenta 04-20-15

Measuring Bounce Rate

Hi,

 

new to Optimizely and need to test a few different landing pages. One KPI i would like to measure is the bounce rate, is this do-able thru Optmizely?

 

thanks!

Level 2

MJBeisch 04-20-15
 

Re: Measuring Bounce Rate

There currently is no concrete way to track bounce rate with Optimizely. It's the most upvoted product feature request on Optiverse. Follow that link for a rather detailed conversation on teh topic.

 

Quick reference, there are a few workarounds:

 

  1. The "Engagement" goal is default for any new experiment. This goal tracks if a user clicked on anything on the page at all. You can use this as sort of an "inverse" to bounce rate, though it's not a perfect 1-to-1 correlation.
  2. Integrate Google Analytics with your project/experiment, and track bounce rate through that. Instructions on GA integration here:
Matt Beischel - E-Commerce Optimization Specialist CohereOne

Level 2