My conversions are counted as "Directed"
I've launched an A/B last week but had to stop last friday.
I've noticed that the conversions from my "B" page are counted as "Direct" on analytic and not counted on the A/B tool.
Therefore i have troubleshootings :
- I can't use the Facebook conversion tracker. My conversion rate has dropped in number, increased in price.
- The tool from Optimizely is not counting the conversions (almost never).
The goal definied is how many people have visited a webpage.
I'm using Google tage Manager where is integrated Optimizely tracker, Facebook Pixel, Twitter Pixel, AdWords conversion tracker).
Any idea where this could come from?
Which analytic platform is being used that displays redirected traffic as "Direct"? If it is Google Analytics, turning on the Optimizely <> Google Analytics integration allows Optimizely to save the URL where a user comes from and set that on the redirected page. The key here is that Optimizely is installed on the webpage *before* the other analytic platform.
Manager, Technical Support