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My experiment is not running, why?

brihamlin 07-23-14
Accepted Solution

My experiment is not running, why?

[ Edited ]



I am trying to run many expiriments against a single URL:




I can customize the URL by prefilling the automobile make model by adding ?make=ford&model=focus




should land on my original or variation 1 below but no matter what I do it seems to only display the original.  Targeting for the ford focus test is set to Exact.  Any help would be greatly appreciated:


Ford Focus Quote Image w Red shirt girl and car pic.PNG

MJBeisch 07-23-14

Re: Adding jQuery to experiment variations

It's because you're using the "exact" match. Exact match is just that; it matches EXACTLY what you have in the targeting field and ONLY that. Thus, when you add the query parameters, you are making a different URL string that doesn't match any more. You would be better off using a "simple" or "substring" type of match. Read the knowledge base article to brush up on URL targeting methods:


Also, you can use the handly URL Validator tool to check your targeting schemes. Click the "Pop open the URL match validator" link in the URL Targeting dialog. That will open the Validator too...

Matt Beischel - E-Commerce Optimization Specialist CohereOne

Level 2
Amanda 07-23-14

Re: Adding jQuery to experiment variations

Yep - @MJBeisch is correct. An exact match means the experiment will *only* run on the exact URL in your targeting settings. The article he linked to is a great one to review! 


I also the URL you linked above does not have the snippet installed correctly, so Optimizely is not being defined as expected. This would explain why you are not seeing any visitors and the experiment is not running. You actually have an extra space between the // and cdn in the snippet. See the attached screenshot for confirmation. 


If you can fix the snippet to remove the space, you should be good to go. When the snippet is added correctly, you will see Optimizely defined on the page. See attached. 


Let me know if you have any questions and please let us know if targeting and snippet fixes do the trick for you! 




Screen Shot 2014-07-23 at 2.37.31 PM.png



Screen Shot 2014-07-23 at 2.42.48 PM.png

Screen Shot 2014-07-23 at 2.37.31 PM.png