I am running an experiment on a page which has a CTA change on Original & Variation. I have set up two goals. First goal is to track the clicks on the CTA and second goal is to track the pageviews to the page which users clicked on the CTA in the first goal. I got the below results,
Clicks/Unique Conversion: 121, Pageviews/Unique Conversion: 1006
Clicks/Unique Conversion: 138, Pageviews/Unique Conversion: 945
My question is how come when the clicks are lesser than the pageviews. Because only if users clicked on CTA they can move to the next page. So here clicks should be always greater than pageviews? How clicks & pageviews are calculated/measured in optimizely?
Thanks in Advance
A page view goal is triggered by the page loading in the visitors browser, after successfully qualifying for the experiment, a page view can only be triggered once per snippet load.
Hope this helps.