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Optimising a landing page to test 2 different forms (to go to different call centres)

Jason_Byrne 04-13-16

Optimising a landing page to test 2 different forms (to go to different call centres)

We are looking to conduct our first experiment within Optimizely. We want to split traffic from our SEM activity with 50% of traffic going through to our existing landing page, with our existing sales enquiry form (that goes through to our Sales Call Centre). The other 50% we want to take to an optimised landing page with a new sales enquiry form that goes through to our Concierge team (this team sits outside the call centre).

 

We have the 2 versions of the form published on our website - however we are not sure how to implement the new enquiry form onto the optimised landing page, so that only 50% of visitors get this variation.

 

Any would be appreciated.

 

JasonDahlin 04-13-16
 

Re: Optimising a landing page to test 2 different forms (to go to different call centres)

@Jason_Byrne - It sounds like you are wanting to set up a "Redirect Experiment".

1- All links currently go to Page A

2- You want half of these to go to a different URL that contains the new form (Page B).

 

To set this up:

1- Create a new experiment (give it a name and the URL of Page A)

2- In the drop-down next to the name "Variation #1", select the last option "Redirect to a new page".

3- Enter the URL of Page B.

4- Click the [Apply] button

5- Save your experiment.

 

 

At this point you have the shell set up and it will work just fine.  You may need to tweak the URL Targeting (if your site has various sub-domains or if you want to only target users who come through certain links that contain certain URL parameters, etc.) and you may want to look at "Integrations" (Google Analytics, etc.).

 

Good luck!

--Jason Dahlin
Analytics and Testing Guru Smiley Happy
LaurenChiu 04-14-16
 

Re: Optimising a landing page to test 2 different forms (to go to different call centres)

Hi Jason D,

 

I hope you're well.

 

What happens if we have an existing form, and we want to test the impact of having that form on a different page of the website?

 

I’ve tried copying the code relating to the form on the existing page and insert this via Optimizely Editor on the desired experimental pages. In terms of appearance, the form appears fine. However, the form in the experiment does not function as intended. Specifically, we lost the ability to select options from radio buttons and drop down lists. In you experience, have you seen others successfully implement experiments such as this?

 

Regards,

 

Lauren

Re: Optimising a landing page to test 2 different forms (to go to different call centres)

[ Edited ]

Hi Lauren,

You are likely running into problems because the form needs to communicate with your database. Form fields act as small portals into your database for information and are likely calling options back to populate your options as well.

If you move the form somewhere else that the back-end of your site is not connected to, then this portal will no longer be able to pass information back and forth (Which sounds like the problem you are having). Objects that require functionality are have to connect to any of your back-end systems are not able to simply be moved like this.

Fortunately this issue is an easy challenge to overcome if you have a developer who is able to set this up for you on the back-end and to write custom javascript (Just tell the dev you want them to populate the form on the page you would like and keep it hidden, then you can reveal it in your test). Sadly, this is not an issue you will be able to solve through the editor.

 

-Mike, Conversion Strategist at Widerfunnel

Mike St Laurent - Optimization Strategist, WiderFunnel