Optimizely lets you experiment on everything
Optimizely has just been mentioned on a recent article on a blog I follow, mainly arguing that companies are being vague on what and how their product operates.
What are your thoughts? Could it be explained better on the homepage?
The best solution is the simplest.
Thanks for sharing this @RyanC! At first I was very excited because this is also a massive pet peeve of mine. In our experiment ideation workshops, we're frequently discussing how companies can do a better job simply stating what they do. Naturally my enthusiasm waned when I found Optimizely caught in the cross-hairs.
I think many marketers try to strike a balance between visionary, executive-oriented language, and the more pragmatic, "this is what we do and how we do it" end-user-oriented language. Many B2B companies - especially startups - are trying to tell a story that's larger than just the assemblage of features found in their products. So marketers are challenged to strike a strong vision, without obfuscating what their product actually does. I think our team has done a good job with this balance. The headline speaks to innovation everywhere - decidedly visionary - but just below we say "Optimizely lets you experiment on everything -- from design choices to algorithms". That's how we fulfill the vision above. And then we recognize the outcome of this work: superior ideas winning in the battles of experimentation leading to optimal customer experiences.
I'd love to hear from the rest of the community though - who do you think does this really well? Who does it poorly? Let us know!