Optimizely only showing 10% of traffic from Adwords campaigns
I'm running an experiment on my Adwords campaign where I have 3 different variations and only 1 goal. The problem I have is that when I compare my Optimizely date (e.g: unique visitors and conversions) on Optimizely it's only showing 10% of the traffic I'm actually driving from my campaigns. Does any of you have the same issue? Any thoughts? - I'll really appreciate it!
Can you tell me a little about what you expect your URL structure to look like when someone arrives at your site via an Adwords campaign? Currently, I can see that your URL targeting is set to a substring match to http://www.redbeacon.com/p/adwords/request3?&o=Handyman&m=1&as=1&c=1b which means that this is only running when those exactly query string parameters are present. If the o,m,as,or c parameters are only slightly different, the the experiment will not run, which could account for the discrepancy
Here are some additional resources that might help --
Check out this Knowledge Base Article: https://help.optimizely.com/hc/en-us/articles/200040835-URL-Targeting-Choose-where-your-experiment-r...
Check out this Academy Lesson: https://learn.optimizely.com/hc/en-us/articles/201923497-Product-Lesson-Target-Certain-URLs
Let me know if you think this might be causing the issue. I would be happy to dig into this in more detail if not.