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Optimizely only showing 10% of traffic from Adwords campaigns

jdizio 07-23-15

Optimizely only showing 10% of traffic from Adwords campaigns

[ Edited ]

I'm running an experiment on my Adwords campaign where I have 3 different variations and only 1 goal. The problem I have is that when I compare my Optimizely date (e.g: unique visitors and conversions) on Optimizely it's only showing 10% of the traffic I'm actually driving from my campaigns. Does any of you have the same issue? Any thoughts? - I'll really appreciate it! 

Level 1

Amanda 07-23-15
 

Re: Optimizely only showing 10% of traffic from Adwords campaigns

Hi there, I actually moved your post out of the original thread into it's own thread to make sure the discussion is stays relevant and to make sure others are properly able to find your question.

Can you tell me a little about what you expect your URL structure to look like when someone arrives at your site via an Adwords campaign? Currently, I can see that your URL targeting is set to a substring match to http://www.redbeacon.com/p/adwords/request3?&o=Handyman&m=1&as=1&c=1b which means that this is only running when those exactly query string parameters are present. If the o,m,as,or c parameters are only slightly different, the the experiment will not run, which could account for the discrepancy

Here are some additional resources that might help --
Check out this Knowledge Base Article: https://help.optimizely.com/hc/en-us/articles/200040835-URL-Targeting-Choose-where-your-experiment-r...

Check out this Academy Lesson: https://learn.optimizely.com/hc/en-us/articles/201923497-Product-Lesson-Target-Certain-URLs

Let me know if you think this might be causing the issue. I would be happy to dig into this in more detail if not.
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