Personalized Landing Pages for Location based AdWords Campaigns
Hi all. I've faced this challenge a few times recently and wondred if anyone had developed any good solutions.
I am running lots of location based AdWords campaigns and I want to test the impact of creating location based pages using Optimizely. For example, the search term includes a location based term such as "london", the ad copy will contain "london" and I would like the landing page headline and other content to also contain "london".
I know I could set up a separate test for each location and use a campaign query parameter within the source URL, but I would really like to do this across MULTIPLE locations in a SINGLE test. This is for two reasons:
- Speed - For some of these Clients it will take me a long time to create all of the variations in separate tests!
- Reliability - For many of these Clients the volume of trafic from each individual location is actually quite small and it will take a long time to get a result of "significance". I woul dliek to aggregate the tests together so that I can get to a reliable result faster.
I would much rather use Optimizely for this than VWO!
[How to personalize landing pages to match PPC ads using VWO (Visual Website Optimizer) -
Any thoughts welcome.
A third option is the one you mentioned involving creating multiple experiments, however this would be time consuming and potentially ineffecient if used on a low traffic site. This could be accomplished programmatically using the REST API which may be useful to you down the road when running many tests on a high volume site.
Let us know what you decide!