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Sending Units and SKU data to Optimizely goals using GTM

sdugar 07-08-16

Sending Units and SKU data to Optimizely goals using GTM

In addition to the revenue data, we'd like to measure use units of specific SKUs sold as conversion goals. What is the best way to send this data to Optmizely from the GTM datalayer? And what steps... do we need to create custom dimensions?

 

Thanks

Smita

Level 1

David_Orr 07-11-16
 

Re: Sending Units and SKU data to Optimizely goals using GTM

Hi Smita,

Here is a link to our Revenue API article for more info on how to segment your revenue by specific SKUs:

https://help.optimizely.com/Track_Conversion_Goals/Revenue_tracking_goals#Segment_Your_Revenue_by_Pr...

You may want to have a developer write a loop to send off multiple revenue events and custom dimension API calls to ensure all SKUs are sent.

David
Senior Technical Support Engineer
Optimizely
MartijnSch 07-12-16
 

Re: Sending Units and SKU data to Optimizely goals using GTM

Hi Smita,

Related to the Custom Dimension data. You can do the same, as long as you push certain data to the dataLayer you can pick it up in a GTM DataLayer variable as you probably already know. What you can do next is fire custom JavaScript tags with the support for the custom dimensions for Optimizely: https://help.optimizely.com/Target_Your_Visitors/Dimensions%3A_Capture_visitor_data_through_the_API

Hope this helps!