Sending Units and SKU data to Optimizely goals using GTM
In addition to the revenue data, we'd like to measure use units of specific SKUs sold as conversion goals. What is the best way to send this data to Optmizely from the GTM datalayer? And what steps... do we need to create custom dimensions?
Here is a link to our Revenue API article for more info on how to segment your revenue by specific SKUs:
You may want to have a developer write a loop to send off multiple revenue events and custom dimension API calls to ensure all SKUs are sent.
Hope this helps!