Rich-text Reply

Testing SEM LPs: How should traffic be split up?

lookersn 01-11-17

Testing SEM LPs: How should traffic be split up?

Hi,

 

Need help with a currently running sem two landing page test as conversions are not being tracked correctly in Optimizely; conversions are being tracked in GA and Salesforce though. Could you please help verify that test has been set correctly?

 

What we are looking to achieve through the test:

- Traffic coming through from our Google SEM brand campaigns should be split between two test pages: Page A and Page B

- This SEM traffic comes through a URL that contains a UTM parameter which helps track campaigns in GA and Salesforce: utm_campaign=XXX

 

How should the test be set up?

Through URL trageting or Audience Targeting?

Should the included URLs in either the URL/Audience Targeting be 'simple match' or 'exact match'? 

 

Thanks!

 

 

Level 1

Re: Testing SEM LPs: How should traffic be split up?

[ Edited ]

Your trying to make a redirect experiment
1 Create the experiment and config the url
2 Inside the Dashboard Experiment go to OPTIONS > EXPERIMENT TYPE > SELECT MULTI-PAGE TEST
3 Inside the variant TAB select Redirect to a new page and enter the URL of the B page
4 Config the Goals
5 Config the Audience

Don't forget  put the sniped code in both versions

for more info
https://help.optimizely.com/Build_Campaigns_and_Experiments/Redirect_experiments%3A_Test_separate_UR...

SEO and CRO Specialist
RyanC 01-17-17
 

Re: Testing SEM LPs: How should traffic be split up?

If the campaign is across your website, you can use the following URL Targeting condition:

"utm_campaign=XXX" Substring match
Ryan
------------------------------------------------
The best solution is the simplest.
Experimentation Hero