Testing new copy on linked-to pages
I'd like to set up an A/B test where we test different copy on linked-to pages from the homepage. We have a gender split homepage and I'd like to test sending 50% of traffic from the homepage to our current men's page and 50% to a men's page variant with different copy. We'd like to do the same for the women's experience as well.
I'm familiar with changing the HTML elements on a page, but am not sure how to change the element on a linked-to page from the primary experiment page (the homepage). Is this possible? Thanks.
You can set this up by creating redirect tests for each url - the male and the female product pages, with a 50/50 split between the new and old pages. Here is more information on creating reidrect tests: https://help.optimizely.com/Build_Experiments/Redi
If you'd like to ensure that the traffic is only captured from people who are navigating directly from the homepage, you can set up the audience condition for each test to be a "referrer url" audience condition that targets the hompage url. Here's more information on that condition: https://help.optimizely.com/Target_Your_Visitors/A
Technical Support Engineer