Testing performance of a new page
We've launched a few brand new pages on the website and we want to test their impact towards our key conversion metrics. In the past when we launch new features, A/B testing (control vs variant) has been very helpful to show the impact of the change on a single or set of pages.
For brand new pages, however, it's a little harder since you have nothing to set as the control to compare to. One thought I have is to set up a test where I'm comparing metrics of users who have seen the new page vs users who have not. Is there a way to do that in Optimizely?
Thanks in advance for your help!
Technical Support Engineer